Case - Dr. Beckett’s Dental Office - 2477 Words

1. Situation analysis 1.1 Analysis of the 7 Ps 1.1.1 Product Dr. Beckett’s and her team’s goal is it, to â€Å"provide superior dentistry in an efficient, profitable manner within the confines of a caring, quality environment† as they stated in their mission statement. According to the case study, they offer the complete range of dental care from simple teeth cleaning to complicated dental surgery and implants. 1.1.2 Price The practice is no member of one of the HMOs, because Dr. Beckett was not of the opinion that she could provide the level of service she wanted, at the reimbursements given by the HMO. Therefore she offers now her dental services at a higher price, but therefore also at a higher quality. 1.1.3 Promotion The practice†¦show more content†¦Besides, there is classical music playing in the background and coffee and tea is provided to the patients. Like this, the customers feel more like guests than patients. During the treatment, patients can listen to music via headphone and they can observe birds through the large windows so they are distracted from the pain that might occur to them. 1.2 Economic Environmental Analysis 1.2.1 The dentist profession The dentist profession is generally considered as a not so much rewarding profession. People, who go to the dentist, generally go there because they have to. Only a small percentage of the population really goes twice a year to the dentist to have a routine check, as it is suggested by the health care organisations. This is simply because they are afraid of the possible pain, a dental treatment can involve. Also the atmosphere in dental practices is mostly quite cold and sterile and the receptionists are unfriendly. That makes patients even less comfortable. Therefore, the idea of Dr. Beckett, to improve the whole service around the dental care is a very good and promising idea. 1.2.2 HMOs Today, more than half of all Americans who have health insurance are enrolled in some kind of managed care plan — an organized way of both providing services and paying for them. Different types of managed care plans work differently and include health maintenance organizations (HMOs), preferred provider organizations (PPOs) andShow MoreRelatedDr. Beckett’s Dental Office Case2417 Words   |  10 PagesLaserna, Kris Marie R. Exserves| Dr. Beckett’s Dental Office Case Study Questions: 1. Which of the eight elements of the services marketing mix are addressed in this case? Give examples of each ‘P’ you identify. a) Price Dr. Beckett charges higher fees than competitors for better quality of service and refused to become an HMO provider as she feels that it wouldn’t allow her to give the quality she aims to deliver. b) Product their goal as indicated on their mission statement isRead MoreDr. Beckitts Dental Office2895 Words   |  12 PagesBA 235 Services Marketing Case Solution ~ Dr. Beckett’s Dental Office DR. BECKETT†S DENTAL OFFICE CASE BACKGROUND Dr. Beckett is a dentistry graduate with high technical expertise. After her studies, she established her dentistry business and she was able to sustain constant revenue with high profit margin. However, in spite of the technical talent she gained from the university, she lacks the core knowledge in business. Since the dentistry industry is rapidly changing due to technology and governmentRead MoreDr. Beckett s Dental Office2610 Words   |  11 PagesBrice Ashford Abaigeal Quinn Liz Rousseau Tyler Hollingsworth Kyle Hayes Mktg 358 Case #2 Analysis Dr.Beckett’s Dental Office Case Study Questions: 1) Price Dr. Beckett’s overhead was between 70-80% of revenues without including the cost of wages or office rental (p.510). Promotion Dr. Beckett did not use any advertisement. The Physical Environment â€Å"Dr. Beckett’s new office was Scandinavian in design (reflecting her Swedish heritage and attention to detail.) The waiting room and reception area